David Ogilvy Quotes & Quotations
   

 
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David Ogilvy
 
Date of birth: 23 June 1911
Date of death: 21 July 1999
Country Of Origin: America
Profession:

Businessman

Biography:
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Approached topics: advertising age art Man

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David Ogilvy quotes

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David Ogilvy quotes
" A good advertisement is one which sells the product without drawing attention to itself. "

David Ogilvy
" A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service. "

David Ogilvy
" Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. "

David Ogilvy
" Advertising is only evil when it advertises evil things. "

David Ogilvy
" Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. "

David Ogilvy
" Advertising reflects the mores of society, but it does not influence them. "

David Ogilvy
" Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. "

David Ogilvy
" Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. "

David Ogilvy
" Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. "

David Ogilvy
" Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. "

David Ogilvy
" Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. "

David Ogilvy
" Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. "

David Ogilvy
" Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. "

David Ogilvy
" I always use my clients' products. This is not toady-ism, but elementary good manners. "

David Ogilvy
" I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. "

David Ogilvy
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